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Pagosa Springs News Summaries
Saturday, April 19, 2014
Local News - Opinions & Editorials - Business & Real Estate - Friends & Neighbors - Arts & Entertainment - Sports & Recreation - Humor, Fiction, Poetry - Health & Environment - Religion & Philosophy 
Pagosa Plans 2012 Tourism Conference
Special to the Post | 4/18/12
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The Pagosa Springs Town Tourism Committee, Pagosa Springs Lodging Association and the Pagosa Springs Community Development Corporation would like to invite you to attend the 2012 Pagosa Springs Tourism Conference at the Pagosa Lodge on April 24 and 25.

Please register by Friday, April 20 to reserve your space.

The event will kick off with a networking event and Business Expo on Tuesday, April 24 from 5 - 7pm.  On Wednesday, April 25, a full day of conference sessions will begin with a keynote address by Al White, Director, Colorado Tourism Office.

The conference agenda is packed with wide-ranging topics to help you learn more about how Pagosa Springs is reaching tourists, explore advertising opportunities and forge new partnerships with other area businesses. Let’s grow tourism together. Click here to register to attend.

Tuesday, April 24
The Networking Event and Business Expo is sponsored by the Pagosa Springs Community Development Corporation. Networking Event for Conference Attendees: 5:00 pm – 7:00 pm (Pagosa Lodge)

Business Expo: 5:00pm – 7:00pm (Pagosa Lodge)

Wednesday, April 25
Conference Sessions: 9:00am – 5:00pm (Conference Room at Pagosa Lodge)

Lunch: 12noon - 1pm (Complimentary lunch provided by Pagosa Springs Lodging Association)

Business Expo: 10:00am – 5:00pm (Lobby area)

Keynote Address, 9:00 am – 9:30 am
Overview of Colorado Tourism
Introduction to the Pagosa Springs Tourism Conference with Overview and Outlook of Tourism in Colorado in 2012, with a preview of the Summer Colorado Tourism Advertising Campaign.
Presented by Al White, Director, Colorado Tourism Office, John Ricks, Associate Director, Colorado Tourism Office

Conference Sessions

9:40 am – 10:10 am
Leveraging CTO and Colorado.com
Leveraging the State’s efforts to promote Colorado as a tourism destination is a critical piece of Pagosa’s efforts. Learn how your business can leverage the efforts of the Colorado Tourism Office and Colorado.com.
Carrie Koenig, Director of Digital Media Sales & Development, Miles Weaver
Andrea Kuskie, Travel Media Consultant, Miles Weaver

10:20 am – 10:50 am
Understanding How Pagosa is Promoted to Tourists
How can your business take advantage of growing marketing efforts of Pagosa Springs as a tourism destination? In this presentation, you will learn more about all of the various ways the Town Tourism Committee is promoting Pagosa Springs as a tourism destination - from advertising, social media, press and media relations and more. Jennie Green, Director, Town Tourism Committee

11:00am – 11:45am
Being Effective with Social Marketing
Marketing continues to evolve at lightning speeds. Smart phones and social media are changing the landscape. Join this session to learn more about social / PR efforts, and how they are driving forces in tourism marketing. Understand how to leverage Colorado’s (and Pagosa’s) social marketing efforts and learn best practices to make the time spent more effective. Elysia Myers, Senior Social Media Strategist, MMG Worldwide

12:15pm – 12:45pm
(Lunch Session; Lunch provided by the Pagosa Springs Lodging Association)
Striving in Business: Tourism Success Stories
This session will highlight local businesses that have found success by focusing on tourism. Which businesses have capitalized on our growing tourism base and how? Understand how they have been innovative to reach Pagosa’s tourists.
Presented by Morgan Murri, Founder, GECKO, Vice Chairman, Town Tourism Committee, Board Member, Pagosa Springs Community Development Corporation

1:00pm – 1:45pm
Effective Marketing and Engagement Management
How you can do more with less? In today's market, is spending more on Advertising the answer for growth? Instead, we recommend combining Social Media, Email and the Web efforts to ultimately improve Engagement and improve Conversion. Leveraging all of your content and resources can make the most of your Advertising budget. Learning to measure your interactive marketing efforts from first point of customer contact to conversion will provide you all the insight you need to improve Engagement and Conversion. RA Burrell, Chief Executive Officer, Internet Honey

2:00 pm – 2:30 pm
Pagosa’s Central Reservations System: Book Direct
Pagosa Springs has recently launched a new central reservation system for the community to represent lodging and activities. Learn about Book Direct and how it can help your business convert leads into customers through the area’s tourism marketing efforts. And the best part? No commission fees on bookings! Marcial (Marz) Rodriguez, Director of Operations and Support, Jack Rabbit Systems

2:45 pm – 3:30 pm
Evolution of Websites: Are you keeping up?
The needs and uses of websites are changing rapidly. Do you have a mobile version of your website? Are you leveraging QR Codes? What information is needed on your website to be the most effective for your business? Learn why content is so important in 2012, how to get started and how to use it effectively to promote your business online. Chris Newton, Destination Partnership Development, Go Travel Websites, Marcy Mitchell, Owner, Mtech Business Development

3:45 pm - 4:15 pm
Ranching Heritage and Agritourism Visitors
A growing number of tourists are traveling to learn more about heritage and agritourism, both of which Pagosa offers. Help your business understand how to reach these visitors. Laura Grey, Heritage & Agritourism Program Manager, Colorado Tourism Office (to be confirmed)

4:30 pm – 5:00 pm
Four Corners Film Office: Working together to Bring Movies to the Region
Learn how, as a community and a region, we can work together to bring film and television productions to Pagosa Springs. David Welz, Director, Four Corners Film Office
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